18 Top Celebrity Models in “Lingerie” for Ultimo Iconic over last 13 years

How Ultimo has grown and developed over the past decade and how the models helped showcase the label’s various lines along the journey.

The FEMAIL element is raising a glass. Company founder, Michelle Mone and the gorgeous girls who have loaned their bodies to her brandover the years.

Ultimo are the UK’s leading lingerie designer. They showed off some of their most famous celebrity models in celebration of the brands 13^th birthday.

Faces have included superstars such as Mel B, Penny Lancaster, Rachel Hunter and most sexiest Top Celebrity.

Luisana Lopilato

Since she was named the new 'face and body' of the brand, Michael Buble's model wife has certainly  been pulling her weight at Ultimo

The blonde star, wife to singer Michael Bublé and a successful actress in her home country of Argentina, signed up as the face of the brand for a two-year stint in October last year.

Since then, sales have rocketed by 37 per cent - a spike that Ultimo founder and CEO Michelle Mone attributes in part to the Lopilato effect. (Read more and See more 17 Top Celebrity pictures)