Friday, October 25, 2013

7 Powerful SEO Opportunities for Ecommerce Sites

English: a chart to describe the search engine...
English: a chart to describe the search engine market (Photo credit: Wikipedia)
I don’t need to tell you that SEO for an Ecommerce site is really, really hard.
First off, you have literally hundreds — and sometimes thousands — of pages on your site that you need to optimize. In fact, Google Panda  — a Google update that specifically targets sites with thin or duplicate content — is a particular pain point for Ecommerce site owners.
I know that, after Google Panda first rolled out in 2011, Ecommerce site owners were scratching their heads and wondering: “how can I possibly make a product page that sells pajamas interesting and compelling?.”
Next, you have the issue of link building. As you’re probably aware, the number of one-way links pointing to your site (also known as “link popularity“) are the major determinant of where your site ranks in search engines. And Ecommerce sites have a particularly hard time building because most pages are simply product and category pages…not the type of content that tends to generate natural backlinks.
Fortunately, even though it may not be easy, your Ecommerce competitors are in the same boat.
And if you tap into even one of these 11 SEO strategies specifically for Ecommerce sites, you’ll zoom by them on Google’s first page.
#1: Identify Duplicate Content On Your Site
The first thing I do with every new client I take on is look for duplicate content on their site. It’s common for all sites — but especially large sites — to have archive and category pages with content that’s found elsewhere on their site.
The best way to identify any duplicate content issues you may be having is to install Google Webmaster Tools on your site. When you login, go to “HTML Improvements”. If you have duplicate title or description tags on your site, Webmaster Tools will show you where they are so you can make each one unique.
#2: Optimize On-Page SEO for Priority Pages

Google loves to show it’s users pages with lots of unique, value-packed content.
That’s a challenge for Ecommerce sites due to the sheer number of pages that you have on your site.
To get over that hurdle, identify 10-20 “priority pages” on your site that you’d like to boost up in the Google. It could be a product that converts well or a page that’s sitting at result #20.
Then add unique text and multimedia to those pages to make them compelling and worthy of backlinks.
#3: Create an Awesome Blog

An awesome blog can do so many things for an Ecommerce website: brand awareness, customer acquisition and (most importantly) generate high-quality organic search engine traffic.
To take advantage of your blog, choose keywords that potential customers use to search when they’re not shopping.
For example, if you sold tennis rackets, you might want to write blog content optimized around keywords like, “tennis elbow pain”. While these won’t convert as well as product-specific searches, they can generate a significant amount of buzz around your brand. And if the content is truly epic, it can even acquire natural backinks, which will increase the rank of all the pages on your site (even category and product pages).
#4: Crank Up Your Site Speed

Site loading speed is one of a handful of ranking signals that Google has officially confirmed as important. If your site loads slowly, Google will notice and adjust your rank accordingly.
You can easily test your site’s loading speed (and get specific suggestions on how you can improve it) by using Google’s free PageSpeed test tool:


#5: Focus on User Experience Metrics
If you have a lot of users visiting — and then quickly leaving — your site, you may have a bounce rate issue. Not only does this hurt conversions, but it can hurt your search engine rankings as well (no search engine wants to send their users to pages with poor user experience metrics0.
If bounce rate is an issue for you, take a cold, hard look at your top landing pages and ask yourself: “Why are people in a hurry to leave?”. Does your design need tweaking? Too many ads above the fold?
Whatever the issue is, it’s important to address it quickly so that Google continues to send traffic your way.
#6: Build Links from Manufacturer Sites
If you’re like most Ecommerce sites, you don’t make your own products. You may not realize it but manufacturer websites are potential gold mines for high quality backlinks.
Just make a list in Excel of all the manufacturers that you work with. Then, visit each site to see if they have an authorized retailers page. If so, reach out to them and ask if they’ll add your business to the list. Simple but effective.
#7: Guest Post on Targeted Blogs
Guest posting is a powerful content marketing one-two punch. First, you can get your site in front of a targeted audience without having to pay for clicks.
Second, you’re building high quality links back to your website.
You can easily find guest posting opportunities by using these search strings in Google:
“your keyword” + “write for us”
“your keyword” + “this is a guest post by”
“your keyword” + “contribute to”
Conclusion
That’s all there is to getting more search engine traffic to your Ecommerce website. Yes, it takes some work to put these strategies into practice. But when you do, you’ll leave your competitors — and all of their duplicate content and thin pages — in the dust.

Source: addme.com



Thank’s for reading my articles. If you like the articles on this blog, please click here to subscribe free via email or here to be following the blogger, that way you will get all newest shipment of every posts there is articles which appeared in Retrobikini.blogspot.com.

Post a Comment

linkwithin.com

Related Posts Plugin for WordPress, Blogger...

Categories

Abbey Clancy Abigail Clarke Actor Actress Adriana Lima Ads Advertising Alesha Dixon Alessandra Ambrosio Alex Curran Alex Curran Gerrard Alex Morgan Alexis Bellino Ali Landry Alice Dellal Alicia Keys Allure Allyson Felix Alyssa Milano Amanda Cerny Amanda Seyfried Amy Willerton Ana Beatriz Barros Ana Braga Anais Zanotti Anastashia Ashley AnnaLynne McCord Anne Hathaway Anne Vyalitsyna Antonella Roccuzzo Arianny Celeste Ashley Greene Ashley Roberts Athlete Audrina Patridge Australia Avril Lavigne Bar Refaeli Barbara Palvin Baywatch Beach and bikini Beach Volleyball Behati Prinsloo Behind Bella Thorne Beyonce Knowles Beyoncé Knowles Big Brother Bikini Bikini beach Bikini on the beach Boat Body painting Book and Magazine Bottom Bradley Cooper Brandi Glanville Bridget MOynahan Bridgit Mendler Brisbane Britney Spears Brooke Burke Brooke Vincent Burger Calendar Cameron Diaz Camille Grammer Candice Swanepoel Candid Car wash Carey Lowell Carley Belmonte Carmen Electra Caroline Wozniacki Carrie Underwood Celebrity-Gossip Celine Dion Charissa Thompson Charlize Theron Charlotte Dujardin Chelsea Handler Chloe Madeley Christel Castano Christina Milian Christine Taylor Christine Teigen Cindy Crawford Classic Dress Claudia Galanti Claudia Jordan Claudia Romani CloudFront Computer and Technology Content delivery network Cosmopolitan Courtney Robertson Courtney Stodden Cristiano Ronaldo Crystal Renn Daisy Duke Dana Cohen Daniela Hantuchova Daniela Martins Daniela Ruah Daniella Semaan Danielle Carter Danielle Fishel Demi Lovato Denise Van Outen Designer Doutzen Kroes Duplicate content Ecommerce Eiza Gonzalez Elisabetta Canalis Elisabetta Gregoraci Elle Elle Macpherson Elodie Bouchez Elsa Pataky Emily VanCamp Emma Forbes Emma Marrone Emmanuelle Chriqui English language Eonline Erin Andrews Erin Heatherton Erin McNaught Esquire Eufrat Eva Herzigova Eva Longoria Facebook Family Fans Fashion and Celebrities Fashion Designer Fashion Show Ferne McCann FHM Food and Baverage Francia Raisa Free Gabrielle Anwar Gallery Gemma Atkinson Gemma Merna Geri Halliwell Geri Hariwell Gina Heisser Gisele Bündchen Giulia Calcaterra Gloria Aura Golf Golshifteh Farahani Google Google Panda GQ Gwen Stefani Gwyneth Paltrow Gym Hailey Baldwin Hannah Davis Hannah Ware Harper's Bazaar Hawaii Hayden Panettiere Health Heidi Klum Heidi Montag Helen Flanagan Helen Hunt Helen McConnell Holiday Holly Madison Honeymoon Hostgator I'm Celebrity Instagram Ireland Baldwin Irina Shayk Ivone Viana Jada Pinkett Jasmin Walia JavaScript Jay-Z Jeans Jennifer Aniston Jennifer Garner Jennifer Metcalfe Jennifer Nicole Lee Jenny McCarthy Jessica Biel Jessica Lowndes Jessica Michibata Jessica Stroup Jessica Wright Jessie James Jet Ski Jetski Joanna Krupa Jodie Marsh Jordana Brewster Jordin Sparks Jorgie Porter Julia Pereira Julianne Hough Julie Henderson Julie Neville Kaley Cuoco Karrueche Tran Kate Beckinsale Kate Hudson Kate Upton Kate Walsh Katrina Bowden Katy Perry Kelly Bensimon Kelly Brook Kendall Jenner Kendra Wilkinson Kenya Moore Kesha Sebert Kim Kardashian Kimberley Garner Kirsty Heslewood Kirsty Maclaren Kiss Kriss Jenner Kristina Rihanoff Kylie Jenner Kylie Minogue Kyra Sedgwick Lady Gaga Lais Ribeiro Lake Lana Del Rey Landing page Lara Bingle Lauren Sanchez Lauren Stoner Lea Michele LeAnn Rimes Leslie Mann Lindsay Lohan Lingerie Lisa Carrick Lisa Snowdon Lola Ponce Long Dress LOVE Lucy Becker Lucy Hale Lucy Macklenburgh Lucy Mecklenburgh Lucy Pargeter Magazine Maria Menounos Maria Sharapova Maria Shriver Mariah Carey Marietta Chrousala Mary Elizabeth Winstead Maryna Linchuk Maui MaxCDN Maxim Meditation Megan Fox Melbourne Melinda Bam Melissa Satta Michelle Hunziker Michelle Keegan Millie Mackintosh Mini Dress Miranda Kerr Miss Universe Model Molly Sims Monica bellucci Monika Jagaciak Monika Jakisic Monokini Movie Movie and Television Movie Scene Muse Music and Dance Natalee Harris Naya Rivera Nena Ristic New Year News and Sport Nicole Murphy Nicole Richie Nicollette Sheridan Nina Agdal Nina Dobrev Noureen DeWulf Nude Olga Kurylenko Paddle board Paddle boarding Paddleboarding Padma Lakshmi PageSpeed Paige Butcher Pamela Anderson Paris Hilton Party Passionata Patti Stanger Paula Cramer Paula Creamer Paula Patton Paulina Gretzky Paz de la Huerta Paz Vega Penelope Cruz Pet Peta Petra Ecclestone Photo Shoot Photoshoot Pink Pippa Middleton Playsuit Poland Pool Pregnant Princess Charlene Rachel Hunter Rachel Utichel Radio Rafael Nadal Raica Oliveira Reporter Retrobikini.blogspot.com Rita Ora Robyn Lawley Rollerblade Romance Rosie Huntington Roxanne Pallett Sacha Parkinson Salma Hayek Sandra Bullock Sara Sampaio Sarah Roemer Scarlett Johansson Scary Movie Search engine optimization See Through Selena Gomez Self Magazine Selma Blair Shape Sharni Vinson Sharon Stone Shopping Shower Sienna Miller Singer Smoke Snorkeling Soccer Sofia Vergara Sophie Anderton Sports Illustrated Stacey Solomon Stella English Stephanie Cook Stephanie Pratt Stephanie Seymour Stroll Suelyn Medeiros Suki Waterhouse Sunbath Sunbathing Supermodel Surf Suzanne Quast Swimsuit Sydney Leroux Sylvie van der Vaart Synchronised Swimmers Take off Tamara Ecclestone Tania Farah Tattoo Taylor Burns Television host Television Presenter Tennis TheSun Toni Poole Tony Britten Topless Tori Spelling Tulisa Contostavlos Tutorial Twitter United States USmagazine Vacation Valeria Mazza Vanessa Hudgens Veronica Angeloni Victoria Prince Victoria Secret Victoria's Secret Video Vogue Volleyball Wags Walk Water Sport Web search engine Whitney Port Whosay Wimbledon Women's Health WordPress Work out Working Out Workout Yacht Yoga Yolanthe Cabau Youtube Yvonne Strahovski Zoe Hardman

Chitika - Text Ads

Chitika - List Unit